Business Intelligence


Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different

(Michael Porter, 1996).

Porter hypothesizes that for companies, choosing what not to do is as important as what to do. It implies that strategy is the way a company moves from its current spot to where it wants to be. The strategy involves identifying choices that must be made over the company’s journey to reach its goals.

Decision making to choose what to do or what not to do involves assessment of costs and benefits, and the consequences, of available options. Choosing one option as trade-off should be supported with information and analysis of relevant factors as the basis for recommendation and judgment. The process requires a deep and unbiased understanding on the dynamics of market, industry, and overall business setting. Such an understanding is crucial as the basis for company’s strategic choices: market entry, market expansion, launch new product, build distribution channel, do acquisition, or market exit.

Doing business in Indonesia is being progressively driven by dynamisms in consumer behavior, competition and collaboration, as well as regulatory framework. The key success factor lies at the ability of companies to track and adapt to such dynamisms. In this regard, there is no substitution for a reliable empirical data and analysis on market, industry, and regulatory framework in national and international contexts.

How we can help you

We coordinate a team of specialists to help you acquiring a wide-ranging data, knowledge, insights, and advices on specific economic sectors in Indonesia. We can deliver value-added outcomes on the followings.

  • Industry monitoring: clear, wide-ranging, and contextual monitoring and analysis of qualitative and quantitative data on specific industry to enable data-driven decisions
  • Industry analysis: describe, and analyze the characteristics of industry in terms of products, markets, competitors, consumers as well as economic, cultural, and political issues affecting the industry. Uses Porter’s five forces to analyze the competitive environment by exploring five forces that determine the competitive intensity and attractiveness (or lack of it) of the industry
  • Policy and regulatory review: describe and analyze policy and regulatory framework to identify the potential threat and opportunity for the company.
  • Market access: describe and analyze Indonesia’s market for overseas products, includes demand and supply as well as the adopted tariff and non-tariff barriers.
  • Feasibility study: a comprehensive and integrated study on the aspects of products, market, technical, managerial, financial, and legal to reveal the feasibility of a project/plan.

Please contact: fajar.hidayat@trade-off.id