Description
The Bottled Drinking Water (BDW) industry is not just about selling water. Behind every bottle lies a vast ecosystem that keeps moving—shaped by industry dynamics, consumer behavior, government regulations, economic conditions, and intensifying competition. In Indonesia, the BDW market has grown rapidly, becoming one of the most competitive arenas in the consumer goods sector.
This eBook invites you to gain a comprehensive understanding of the AMDK industry. Industry and market analysis reveal how AMDK has grown significantly, while the SWOT analysis highlights the strengths, weaknesses, opportunities, and threats the industry faces.
The Regulatory review explains the government’s role in regulating the sector, particularly regarding water resources and product standardization. Sustainability issues—ranging from raw water scarcity to plastic and waste management—are also examined, as they increasingly shape the industry’s future direction.
Supply and demand analysis provides insight into market dynamics. Game theory helps interpret competitor movements and anticipate their responses to other players’ strategies. Meanwhile, Porter’s Five Competitive Forces framework assesses the optimal position within a competitive environment shaped by the threat of new entrants, supplier power, buyer power, substitute products, and industry rivalry.
This 92-page eBook is more than just a collection of statistics—it is packed with analysis and strategic insights. It maps out the AMDK industry as a critical reference for making strategic decisions: whether to enter, sustain, expand, or even exit the market.
CONTENTS
EXECUTIVE SUMMARY ……………….………………………………… i-iii
CHAPTER I: INDUSTRY AND MARKET OF AMDK IN INDONESIA 1
A. Industry Development ……………………..…………………….. 1
B. Categories and Packaging of AMDK …………..……………… 4
C. Product Life Cycle of AMDK …..…………..……………………. 7
D. Value Chains of AMDK Industry …………..……………………. 8
E. Manufacturing Contract (Maklon) ……………………………… 11
F. Regulatory Framework of AMDK Industry ………………..….. 12
• Law 17/2019 on Water Resources ………..………….…… 12
• Government Regulation No 30 of 2024 …….…………….. 14
• Water Resources Business Utilization Licensing ………. 15
• Groundwater Usage Requirements ……………..…..……. 16
• Taxes on Groundwater and Surface Water Usage ……….. 17
• The Indonesian National Standard ………………………… 18
• Safety and Health Standard Compliance …..……………. 19
• Halal Certification …………………………………………….. 20
• Plastic Packaging for Minimum 1 Litre AMDK …….…….. 21
G. SWOT Analysis of the AMDK Industry in Indonesia ………… 22
• Strengths …………………………….….………………….. 22
• Weaknesses ..………………………………………………. 23
• Opportunities ……………………………..……………….. 24
• Threats ……………………………………….……………… 25
• SWOT Matrix for AMDK Industry ……………….………. 26
• Strategic Implications of SWOT Analysis ……………… 27
CHAPTER II: ECONOMIC ASPECTS OF AMDK IN INDONESIA …. 28
A. Demand and Supply …………………………………………..….. 28
B. Characteristics of Demand ……………………………………… 34
C. Characteristics of Supply …………………………….…………. 35
D. The Market Structure of AMDK ……………..………………….. 36
E. Buyer’s or Seller’s Market? ……………………………….……. 37
F. Switching Cost in AMDK Market ……………………..………… 38
G. Game Theory Analysis of AMDK Industry ……………………. 39
1. Price Competition (Prisoner Dilemma) ………………… 40
2. Bertrand Competition (Price War) ……………..………. 41
3. Repeated Games (Tacit Collusion) ……………….…….. 42
4. Deterrence of New Entrants ……. ………………………… 43
5. Strategic Insights of Game Theory …………………….. 44
H. Exports and Imports of AMDK ………………………………….. 45
CHAPTER III COMPETITIVE LANDSCAPE AMDK INDUSTRY …… 47
A. Porter’s Five Competitive Forces in AMDK Industry ……..… 49
1. Threat of New Entrants ……….………………………….. 49
2. Bargaining Power of Supplier …………………….…….. 55
3. Bargaining Power of Buyer …..…………………………. 60
4. Threat of Substitutes ……………………………………… 65
5. Intensity of Competitive Rivalry ……………….……….. 70
Overall Competitive Forces of AMDK Industry ……………… 75
B. Trade-offs in Competitive Landscape of AMDK Industry ….. 76
C. The Attractiveness of AMDK Industry ….…………………….. 79
D. Enter, Avoid, or Exit AMDK Market? ……………………….. … 81
Reasons to Enter ……………….…………………………………. 81
AQUVIVA: Entering the Market with Differentiation ………… 82
Oxymine: Local Brand from Kebumen Mountain Water …… 83
Reasons to Avoid ……………………………………..………….. 84
Reasons to Exit …………………………………………………… 85
Consequences of Entering AMDK Market ………………..….. 86
E. The Implication of Competitive Landscape for Retailers …. 87
F. The Implication of Competitive Landscape for Financing …. 89
CHAPTER IV CONCLUSION ………………………………………………. 92
Specifications:
Document format: PDF
Paper size: A4
File size: 3.0 MB
Page count: 92
Price: IDR 245,000
