Description
Do you want to build your own startup or gain deeper insights into the dynamic world of startups, filled with both challenges and opportunities? This eBook is the perfect guide for anyone looking to explore the potential of startups while avoiding common mistakes that many founders make.
Inside, you’ll learn what a startup really is, how startups disrupt industries, and the various business models they commonly use. You’ll also discover the five crucial stages of startup development—from the initial idea to achieving growth and maturity. Additionally, this eBook delves into the trade-offs that startups must navigate due to limited resources.
There are 26 empirical cases in this eBook, ranging from Juicero, Calm, Saie, Lemonilo, Simplus, Good Earth Dairy, Kopi Jago, Broom.id, Bellroy, Instagram, Waze, Liquid Death, Spun, WaterHub, Dietela, Quibi, TinyOwl, Nasty Gal, Go-Life, Qlapa, eFishery, Gojek, Kopi Kenangan, Bukalapak, Zoom, to SpaceX. These cases reveal business models and disruptions, the key factors of success and failure, and how to handle trade-offs during the startup development stages.
CONTENTS
EXECUTIVE SUMMARY ……………………………………..…..….…….. i – ii
I. UNDERSTANDING STARTUPS …………………………………….…………. 1
A. Definition of Startup ……………………………………………….……….. 1
B. The History of Startups …………………………………………….……… 3
C. Startups Valuation ………………………………………….………………. 5
D. Startups’ Transformation to Established Companies ………………. 6
II. THE IMPORTANCE OF TRADE-OFFS FOR STARTUPS ……………….…. 9
A. Dilemma, Trade-off, and Opportunity Cost …………………………… 10
B. The Essence of Trade-offs in Startups …………………………..……. 12
C. Common Trade-offs in Developing Startups ………….…………..…. 13
D. The Psychology in Grappling with Trade-offs …………..……………. 15
Case: Juicero – Confirmation Bias on Juice Device ……………….… 16
III. THE DEVELOPMENT STAGE OF STARTUPS …………………………….. 19
A. The Five Stages in Startups Development ….………….……………… 19
B. The Role of Business Model in Developing Startups ….….…………
C. The Disruptiveness of Startups …………………………………………. 21
24
D. Identifying Trade-offs During Development Stages ……….………… 26
F. Trade-offs Between Persevere and Pivot ……………………..……… 33
G. Types of Funding for Developing Startups …………………….……… 38
IV. IDENTIFYING MARKET NEEDS AND OFFERING SOLUTIONS ……….. 42
Case 1: Calm – Digitalizing Mental Wellness Solutions ……………..… 44
Case 2: Saie – Pioneering Clean Beauty Cosmetics …….…………….. 48
Case 3: Lemonilo – Offering Instant Healthy Foods ……..…………….. 52
Case 4: Simplus – Innovation in Home Appliances ………….…….…….. 56
Case 5: Good Earth Dairy – Commercializing Camel Milk …….…. 60
Case 6: Jago Coffee – Pioneering Mobile Coffee Chains …………..… 64
Case 7: Broom.id – Empowering SME Used Car Showrooms ……..… 68
Case 8: Bellroy – Minimalist Everyday Carry Items ……………………. 72
Case 9: Instagram – A Social Media with Visual Content …………..… 76
Case 10: Waze – Revolutionize Transport Navigation ……….…….….. 80
Case 11: Liquid Death –Branding of Bottled Water …………………….. 84
Case 12: SPUN – Faster and Safer Visa Application ………….…..….. 88
Case 13: WaterHub – Sustainable Drinking Water Access ..………… 92
Case 14: Dietela – Digitalizing Diets and Nutrition Programs ….……. 96
V. THE FAILURES IN DEVELOPING STARTUPS …………………….…..… 100
1. Mismatch Between Uniqueness with Market Demand ………….. 101
Case: Quibi (2020-2021) …………………………………………..….. 103
2. Unprepared for Over Expansion ………….…………………………. 105
Case: TinyOwl (2014-2016) …………………………………….…..…. 107
3. Mismanagement of Business, Finance, and Expansion …….…… 109
Case: Nasty Gal (2006-2016) ………………………….…………….. 111
4. Lack of Focus, Too Much Variety ……….…………………..………. 113
Case: Go-Life (2015-2020) ……………………………….…………… 115
5. Strong Mission, Weak Revenue Generation Strategy …………… 117
Case: Qlapa (2015-2019) …………………………………..…….…… 119
6. Fraudulent Business Practice …….……………………..…………… 121
Case: eFishery (2013-present) ….………………………..………..… 123
VI. THE TRANSFORMATION OF STARTUPS INTO BIG COMPANIES … 126
A. Empirical Cases Startups Become Big Companies …….….…… 128
1. Gojek – Expansion of Super App Ecosystem ………….….…… 128
2. Kopi Kenangan – Premium Coffee At Fair Price …..….…….…. 132
3. Bukalapak – Shifting to Digital Product ……..………………….. 136
4. Zoom – Transforming Virtual Communication ….…….….…… 140
5. SpaceX – Disruption in Aerospace Exploration ………..….….. 144
B. Lesson Learned ………………………………………………….….…. 148
VII. DEVELOP A STARTUP OR A CONVENTIONAL BUSINESS? ….……. 149
1. Risk Tolerance and Mindset ………………………………..…..……… 150
2. Innovation and Market Disruption ……………………….……………. 151
3. Funding and Financial Structure ………………………..……….…… 152
4. Scalability and Growth Potential ……………………….….……….… 153
5. Flexibility and Decision Making …………………………..…………… 154
6. Long Term Vision and Exit Strategi ………………………..…………. 155
VIII. CONCLUSION ……………………….………………….………………..…… 157
ATACHMENT – Strategic Actions During Startups Development …. i – v
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Specification:
File format: PDF
Paper Size: A4
File size: 3.2 MB
Number of pages: 157
Price: IDR 145,000
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